WATER BANK
IS THE ANSWER

YOUR BARRIER-BOOSTING CHOICE
FOR HYDRATED SKIN

WATER BANK
Gentle Gel Cleanser

PROTECT YOUR SKIN
WITH EVERY WASH

A pH 5.0, non-drying gel cleanser formulated to
remove daily makeup and sunscreen
while keeping skin balanced, hydrated, and resilient

Your Skin’s Daily Protection

pH 5.0
Gentle cleansing meets
barrier support

Barrier Protection + Makeup Removing

COMPLEXION
MAKEUP
SUNSCREEN
DIRT
FINE DUST
MOISTURE
BARRIER
pH

A model is washing her face using the Laneige Water Bank Gentle Gel Cleanser

What makes a healthy barrier?
Slightly acidic acid mantle(pH)

Imbalanced
Skin pH

Dryness or
excess oil
Slightly acidic
Skin pH

Healthy and
hydrated

When is our skin hydrated and healthy?
pH 4.5~5.5 slightly acidic state

Healthy skin

Acidic
Oily skin

Alkaline
Dry & sensitive skin

Moisture Barrier
Strengthening

^*Decrease in skin
moisture loss
after 4 weeks
- Before use
- After
  4 weeks
TEWL^* -7.6%

^*TEWL=Trans-epidermal
Water Loss
Healthy skin pH
Maintenance

^*No remarkable change
before
and after
facial cleansing
- Before use
- Right
  after
Change rate -0.2%

Test Conducted by P&K Skin Research Center /
Clinical Result of 31 adult female women aged 20-49 /
Period: 24.05.20-06.19

⁺ 93 %

Agreed skin
moisture barrier
feels healthier
⁺ 90 %

Agreed cleanser
cleanses
without
compromising
the
moisture level
⁺ 87 %

Agreed skin
felt
less
prone to
bad
skin condition^*

^*Dryness, flakiness

Based on the self-assessment survey portion of a 4 week
Clinical study on 31 women ages 20-49
Test Conducted by P&K Skin Research Center /
Clinical Result of 31 adult female women aged 20-49/
Period: 24.05.20-24.06.19

Targets and removes
unwanted impurities

- After applying impurities
- Right After Use
Impurities

99.32 % ^*

Image of top result subject
Sunscreen (physical)

96.84 % ^*
Complexion Makeup

95.84 % ^*
- Before use
- Right After Use
Ultra Fine Dust

99.31 % ^**

Image of top test result

Washes away dirt, sunscreen, makeup and
fine dusts in one cleanse.

^*Test Conducted by P&K Skin Research Center
Clinical Result of 31 adult female women aged 20-49/ Period: 24.05.20-24.06.19
^**AMOREPACIFIC Research Lab In-vitro test result on ultra-fine dust cleansing efficacy

Cleansing Efficacy

100 %

Agreed skin felt fully clean after one use
96 %

Agreed formula leaves skin feeling clean without residue
96 %

Agreed makeup was removed in one cleanse

Low-irritation

100 %

Agreed product doesn't sensitize my skin
100 %

Agreed product doesn't burn my eyes
100 %

Agreed product feels mild/gentle on the skin

Test Conducted by Dermapro
Clinical Result of 31 adult female women aged 20-40/
Period: 24.07.08-24.08.09

Before Use
Right after use

^*Image was taken separately to help customer’s understanding,
efficacy may vary from person to person.

Micellar Technology specialized
to remove makeup & sunscreen

Lipophilic tail (likes oil)

Easy for oil to permeate

Hydrophillic head
(likes water)

Easy for water to permeate

Step 1

Targets complexion
makeup
& sunscreen on skin

Sunscreen/
Foundation
Step 2

Attaches to makeup
& sunscreen particles
Step 3

Lifts away makeup
& sunscreen
when washed with water

Lipophilic agents: enables deep cleansing effect
by adsorbing oil-based sunscreen/foundation
Hydrophilic agents: removes makeup from the skin
when rinsing with water, leaving a clean and moist finish

Made up of 77% skincare ingredients
for even more moisturized &
radiant skin after cleansing

Moisture Level

15.16%

Moisture Level
Increase

Before Use
Right After Use

Test Conducted by P&K Skin Research Center /
Clinical Result of 31 adult female women ages 20-49 / Period: 24.05.20-06.19

Skin feels hydrated & supple: 100 %

*Satisfaction survey result after 4 weeks

Blue
Hyaluronic Acid

Powerful
Moisturizing
Allantoin

Soothing
Amino-Acid
Complex

Moisture Barrier
Protection

96 % ^*

“Feels like skin care absorbs
better after use.”

^*Satisfaction survey result after 4 weeks

Laneige Water Bank Gentle Gel Cleanser foam

Hydrating gel transforms
into a luxurious and creamy foam

How to use on wet hands

Wet hands & face for a creamy lather
How to use on dry hands

Dry hands & face for effective makeup removal

1. As a daily cleanser

Massage 1-2 pumps of product onto wet skin
and rinse thoroughly with water.
2. To remove complexion makeup

Massage 2-3 pumps of product onto dry skin first,
then emulsify with water and rinse thoroughly.